"The inefficiency of advertising in print, radio, and TV has always been its historical flaw. It was concealed by the unbeatable talent of Madison Avenue to self-celebrate its creativity while flattering the flair of their clients. But the actual efficiency of an ad campaign always owed more to the intensity of its media blitz than the emotional load it carried. The ad community was living in fantasy land, which sooner or later was going to crumble in on itself."
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‘If Godzilla is faster than you had thought, you need to start running away sooner. And you needed to have started running away sooner. In any plausible model.’
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