"The inefficiency of advertising in print, radio, and TV has always been its historical flaw. It was concealed by the unbeatable talent of Madison Avenue to self-celebrate its creativity while flattering the flair of their clients. But the actual efficiency of an ad campaign always owed more to the intensity of its media blitz than the emotional load it carried. The ad community was living in fantasy land, which sooner or later was going to crumble in on itself."
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# posted by
luc @ 9:43 p.m.